Apr
25
2013
The Advert above for Allied Irish Bank was shot solely on iPhone 5 on a train.
According to the Damian Hanley, creative director at Irish ad agency Rothco the decision to film the ad using an iPhone was a big one..
It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage.
The video is very simple and there is not to much to it, according to Rothco the add is to capture ‘those moments on a journey when you look up from whatever you’re doing on your phone and look out the window’
There are other videos in the series have have also been shot juts using an iPhone.
The main purpose of the advert is to celebrate that the AIB Banking App has been downloaded more that 350,000 times.
By Ben •
Apple, iPhone, News •
• Tags: advert, filmed, iPhone 5, Video